Backing: Refers to the carrier sheet of material in a pressure sensitive lamination as opposed to the face material. Usually has a release coating applied so that the adhesive will not stick too tightly to it. Also referred to as release liner, backing paper, carrier, etc.
Bleed: When the printed image extends beyond the trim edge of the package.
Bleeding: The diffusion or migration of an ink component or dye into an area where it is not wanted. The spreading or running of a pigment color by action of a solvent. It is also, the diffusion of an adhesive component into the face material.
Box Tag / Box Label: Supplier identification label on the outside of the corrugated box or unitized pallet.